June 4, 2008

Mister Softee, My Summer Lover

See that? Across the busy street?

Nearing the corner?

For a New Yorker, even a transplanted one, it’s not the weather or a date on the calendar, but the arrival Mister Softee that marks the beginning of summer. Trucks spring up overnight on almost every street corner. Cruising through neighborhoods playing that distinctive song.

You know the one. In true Pavlovian response our eyes glaze over and an innocent, child hood need for ice cream, right now! awakens. When you hear that music, or see those trucks, you know summer is here to stay.

Summer has arrived and Mister Softee is my summer fling.

Isn’t he handsome?

And his soft serve ice creames and toppings are gluten free. Everything except the cones.

Ask just about any New Yorker and they’ll be happy to tell you where their favorite Mister Softee truck hangs out. Some swear by the one at the south east corner of Union Square. Others, Broadway and 50th.

Yesterday after work, filled with youthful glee, I ran to the corner of 49th and 6th for my first Mister Softee of the season. My Mister Softee will make me my favorite, no questions asked, and no extra charge: small vanilla, cherry dip, with rainbow sprinkles, in a cup. (Not all of them have the skills to do a dip in a cup, other don’t have the language facility to understand No Cone)

When the heat is on, and all you want is cool, smooth, luscious ice cream on a bright sunny day, have no fear: Mister Softee is here, or there, or pretty much wherever you are in the city, ready with a safe, gluten free treat to satisfy.

*I make no statement that Mister Softee is in any other way ‘healthy’ and I am fully aware that I ought to put an extra few hour at the gym after my splurge of yesterday. But hey, it’s summer! And I didn’t get sick!

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